MBA in Marketing Colleges in Mumbai
The global trend of MBAs with specialties in marketing is not unique to India. MBA in Marketing in India is one of the best MBA specializations that focuses on understanding, producing, communicating, and providing value to customers. Developing strategies that satisfy consumer needs and wants in a way that benefits the company is the main goal of the MBA in marketing. The client comes first. This article will focus on the top MBA in marketing colleges in Mumbai, MBA in marketing syllabus, MBA in marketing salary in Mumbai, MBA in marketing fees in Mumbai, and top MBA in marketing recruiters, etc.
An MBA in Marketing is a postgraduate degree program that focuses on developing expertise in marketing strategies, consumer behavior analysis, brand management, market research, and digital marketing. Students enrolled in this program gain a deep understanding of marketing concepts and techniques through a combination of classroom lectures, case studies, projects, and internships.
The curriculum typically covers a wide range of topics including market segmentation, product development, pricing strategies, promotional tactics, distribution channels, and marketing analytics. Students also learn to analyze market trends, identify consumer preferences, and develop effective marketing plans to meet organizational objectives.
Upon completion of the program, graduates are equipped with the knowledge and skills required to pursue various career opportunities in marketing roles across industries such as brand management, advertising, sales, market research, digital marketing, and product management. An MBA in Marketing provides students with a competitive edge in the job market and prepares them for leadership positions in the dynamic field of marketing.
Why choose MBA in Marketing?
Choosing an MBA in Marketing can be a strategic decision for several reasons. Firstly, it offers a diverse range of career opportunities across industries, including consumer goods, retail, technology, healthcare, and finance. With a strong foundation in marketing principles and strategies, graduates of this program are well-equipped to pursue roles in brand management, advertising, market research, digital marketing, and sales.
Secondly, the field of marketing is constantly evolving, driven by changes in consumer behavior, technological advancements, and global market dynamics. Pursuing an MBA in Marketing allows students to stay updated with the latest trends, tools, and techniques in the industry, ensuring that they remain competitive and relevant in the job market.
Additionally, marketing plays a crucial role in driving business growth and profitability. Companies rely on marketing professionals to identify market opportunities, develop innovative strategies, and effectively communicate their value proposition to target audiences. By obtaining an MBA in Marketing, students gain the skills and knowledge needed to contribute to the strategic growth and success of organizations.
Furthermore, an MBA in Marketing provides opportunities for networking and professional development. Students have the chance to interact with industry professionals, attend conferences and workshops, and participate in internships and projects with leading companies. These experiences not only enhance their practical skills but also expand their professional network, opening doors to future career opportunities.
Overall, choosing an MBA in Marketing offers a rewarding career path with opportunities for growth, innovation, and impact in the dynamic field of marketing. Whether aspiring to become marketing executives, brand managers, or entrepreneurs, this program provides the foundation and resources needed to achieve success in the competitive business landscape.
MBA in Marketing Syllabus Mumbai
Semester 1:
Principles of Marketing
Introduction to marketing concepts and principles
Understanding consumer behavior
Market segmentation and targeting
Marketing mix strategies: Product, Price, Place, Promotion
Managerial Economics
Demand analysis and forecasting
Pricing strategies and elasticity
Cost analysis and decision-making
Market structure and competition
Financial Accounting
Basic accounting principles and concepts
Financial statement analysis
Budgeting and cost control
Introduction to financial ratios
Business Communication
Effective communication strategies
Business writing skills
Presentation techniques
Interpersonal communication in business settings
Semester 2:
Market Research and Analysis
Research methodologies and techniques
Data collection and analysis
Market segmentation and targeting
Marketing research project
Brand Management
Brand positioning and differentiation
Brand equity and brand loyalty
Brand extension strategies
Managing brand crises
Digital Marketing
Introduction to digital marketing channels
Search engine optimization (SEO) and search engine marketing (SEM)
Social media marketing strategies
Content marketing and email marketing
Consumer Behavior
Psychological and sociological factors influencing consumer behavior
Decision-making process
Consumer research methodologies
Implications for marketing strategy
Semester 3:
Marketing Analytics
Data-driven marketing decision-making
Marketing metrics and key performance indicators (KPIs)
Predictive analytics in marketing
Case studies and practical applications
Marketing Strategy
Strategic planning process
Competitive analysis and positioning
Developing marketing objectives and strategies
Implementation and evaluation of marketing plans
Sales Management
Sales force organization and structure
Sales forecasting and budgeting
Sales training and motivation
Sales performance evaluation
International Marketing
Global marketing environment
Market entry strategies
Adapting marketing mix for international markets
Cross-cultural marketing challenges
Semester 4:
Retail Marketing
Retailing concepts and trends
Store layout and design
Merchandising strategies
Omnichannel retailing
Marketing Ethics and Corporate Social Responsibility (CSR)
Ethical issues in marketing
Consumer rights and responsibilities
Sustainable marketing practices
CSR initiatives in marketing
Capstone Project
Integration of knowledge and skills acquired throughout the program
Real-world marketing challenge or consultancy project
Presentation of findings and recommendations
Private MBA in Marketing Colleges In Mumbai With Low Fees
For aspiring marketers seeking affordable options in Mumbai, several Private MBA Marketing colleges offer quality education at lower fees
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Institute Name
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Fees
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Bhavan's Rajendra Prasad Institute of Communication and Management, Mumbai
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Not Mentioned
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CIMR Mumbai - Chetana's Institute of Management and Research, Mumbai
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8.30 Lakhs
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DGMC Mumbai - Deviprasad Goenka Management College of Media Studies, Mumbai
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3.05 Lakhs
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KJSIM - K J Somaiya Institute of Management, Mumbai
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Not Mentioned
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Nagindas Khandwala College, Mumbai
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Not Mentioned
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PTVA's Institute of Management, Mumbai
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Not Mentioned
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RBS Mumbai - Rustomjee Business School, Mumbai
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2 Lakhs
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Shri MD Shah Mahila College of Arts and Commerce, Mumbai
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65.22 K
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MMP SHAH COLLEGE Matunga - Smt Maniben MP Shah Women's College of Arts and Commerce, Matunga
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Not Mentioned
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St Francis Institute of Management and Research, Mumbai
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Not Mentioned
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TIMSR Mumbai - Thakur Institute of Management Studies and Research, Mumbai
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1.46 Lakhs
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Xavier Institute of Business Management Studies, Mumbai
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13.90 K
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AIMS Mumbai - Atharva Institute of Management Studies, Malad
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1.92 Lakhs
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Chhatrapati Shivaji Maharaj University, Navi Mumbai
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2.20 Lakhs
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Government MBA in Marketing Colleges In Mumbai With Low Fees
For aspiring marketers seeking affordable options in Mumbai, several Government MBA Marketing colleges offer quality education at lower fees
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Institute Name
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Fees
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JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies, Mumbai
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Not Mentioned
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Jankidevi Bajaj Institute of Management Studies, Mumbai
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Not Mentioned
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SNDT Womens University, Mumbai
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Not Mentioned
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SIMSREE Mumbai - Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai
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2.01 Lakhs
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Gondwana University, Gadchiroli
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Not Mentioned
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UNIPUNE (Pune University) - Savitribai Phule Pune University, Pune
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7.95 Lakhs
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List of Top MBA/PGDM in Marketing Colleges In Mumbai based on 2024 Ranking
MKES Institute of Management Studies and Research
MKES Institute of Management Studies and Research is a prominent educational institution located in Mumbai, Maharashtra, India. Established with the aim of providing quality management education, the institute offers various programs including postgraduate diplomas, master's degrees, and certificate courses in management and related fields.
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Particular
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Details
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Name
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MKES Institute of Management Studies and Research
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Established
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2022
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Approved by
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AICTE
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Flagship Program
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PGDM
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Seats
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60
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College Website
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https://mkesimsr.ac.in/
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Average CTC
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INR 6 LPA
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Top Recruiters
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Aditya Birla Group, Bajaj Capital, Canara Bank, CARE, DBS Bank, EmkayGlobal, FinancialServices, geojit, HDFC Bank, IDFC
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SPJIMR Mumbai
S.P. Jain Institute of Management and Research (SPJIMR) is a prestigious business school located in Mumbai, Maharashtra, India. Established in 1981, SPJIMR is recognized for its commitment to providing quality management education and fostering leadership skills among its students.
SPJIMR Mumbai Highlights
The highlights of S.P. Jain Institute of Management and Research are as follows.
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Established | Institute Type
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1981 | Private
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Approved by
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The courses like PGDM, PGPM, PhD, and FPM are approved by AICTE. PGDM courses are approved by the NBA.
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Also known as
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SPJIMR
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Entrance Exam
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CAT / GMAT / GRE / NET / MAT / XAT / PET
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No. of courses offered
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15+
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Application Mode
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Online
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Admission Criteria
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Merit-based and Entrance Test
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Top Recruiters
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Asian Paints, Citibank, Microsoft, Uber, Deloitte, ITC, Amazon, Airtel, Mahindra, and Goldman Sachs
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Campus Area
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45 acres
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Facilities Available
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Hostel, Library, Cafeteria, Sports and IT Centre
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Official Website | Contact
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www.spjimr.org | +91 22 61454200
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NMIMS Mumbai
Narsee Monjee Institute of Management Studies (NMIMS) is a prestigious university located in Mumbai, Maharashtra, India. Established in 1981, NMIMS offers a wide range of undergraduate, postgraduate, and doctoral programs in various disciplines, including management, engineering, pharmacy, law, architecture, and more.
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University Name
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Narsee Monjee Institute of Management Studies (NMIMS)
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Established
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1981
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Exams Accepted
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NMAT, NMIMS CET, NPAT, MHT CET
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Mode of Application
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Online and Offline
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Courses Offered
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UG, PG and Diploma
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Highest CTC
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67.80 LPA
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Average CTC
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26.63 LPA
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Official Website
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www.nmims.edu
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K J Somaiya Institute of Management
K J Somaiya Institute of Management Studies and Research (SIMSR) is a renowned business school located in Mumbai, Maharashtra, India. Established in 1981, the institute is affiliated with the Somaiya Vidyavihar University and offers a variety of management programs at the postgraduate and doctoral levels.
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Established Year / Type
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1981/Private
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Affiliation
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Somaiya Vidyavihar University (SVU)
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Accreditation
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NBA (National Board of Accreditation)
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Ranking
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45th in the NIRF 2023 rankings
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Entrance Exams
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CAT/XAT/NMAT/CMAT/GMAT/SET/MAH-MCA-CET PET
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Admission Criteria
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Entrance exams
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Application Mode
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Online
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Courses Offered
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MBA, MCA, Ph.D.
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Mode of Education
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Regular/Part-time
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Campus Area
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60 acres
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Official Site
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https://simsr.somaiya.edu/
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ATLAS Skilltech University Mumbai
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Type
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Private
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Top Courses
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B.Des, BBA, MBA, B.Tech, etc
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Admission Criteria
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Entrance and Merit-based
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Highest CTC
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INR 13 LPA
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Average CTC
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INR 8-9 LPA
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Top Recruiters
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TCS, Grazia, Mondelez International, Samsung, Infosys, Philips, Kotak, Masaba, Deloitte, Anita Dongre, Google, EY, Tech Mahindra, Gucci, KPMG, L&T Infotech, Nykaa, Rebel Foods
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Scholarships
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Available (Merit & Need Based)
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Facilities
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Library, classrooms, seminar halls, studios, robotics & AI labs, fashion tech zone, digital labs, open lounges, sports facilities, cafeteria, courtyard
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Mumbai University
Mumbai University, officially known as the University of Mumbai, is one of the oldest and most esteemed universities in India. Established in 1857, it is located in Mumbai, Maharashtra, and is renowned for its academic excellence and rich heritage.
Given below are the highlights of Mumbai University.
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Established
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1857
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Full Name
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University of Mumbai
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Accreditation
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NAAC Grade A++
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Affiliation
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UGC, AIU
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NIRF Ranking 2023
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56 (University)
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Courses
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BA, B.Sc, BBA-LL.B, M.Com, M.Sc, M.Ed, MPhil, PhD
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Total Departments
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56
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Mode of Application
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Online
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Campus Area
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250 Acres
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Official website
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https://mu.ac.in/
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FAQs about MBA in Marketing Colleges in Mumbai
1. Are there specific eligibility criteria for admission to MBA in Marketing programs in Mumbai colleges?
Yes, eligibility criteria vary among colleges but typically include a bachelor's degree from a recognized university with a minimum percentage or GPA. Some colleges may also require candidates to have a valid score in entrance exams like CAT, XAT, or CMAT.
2. What is the duration of MBA in Marketing programs in Mumbai colleges?
The duration of MBA in Marketing programs in Mumbai colleges is generally two years, divided into four semesters. Some colleges may offer part-time or executive MBA programs with different durations.
3. What specializations or elective courses are offered along with Marketing in MBA programs in Mumbai colleges?
While the core focus is on Marketing, MBA programs in Mumbai colleges often offer a range of specializations or elective courses such as Digital Marketing, Brand Management, Sales Management, Market Research, Retail Management, and International Marketing.
4. Are internships and industry projects included in the MBA in Marketing curriculum in Mumbai colleges?
Yes, most MBA programs in Marketing in Mumbai colleges emphasize practical learning through internships, live projects, and industry collaborations. Students get opportunities to intern with leading companies, gaining real-world experience and exposure to marketing practices.
5. What career opportunities can I expect after completing an MBA in Marketing from Mumbai colleges?
Graduates of MBA in Marketing programs from Mumbai colleges can pursue various career paths such as Brand Manager, Marketing Manager, Sales Manager, Digital Marketing Specialist, Market Research Analyst, Product Manager, Advertising Executive, and Business Development Manager. The diverse industry landscape of Mumbai offers ample opportunities in sectors like FMCG, Retail, E-commerce, Advertising, Media, and Consulting.