Aicte approved management colleges in Mumbai

PGDM in Digital Marketing

PGDM Digital Marketing: Course Highlights

Course Level	Post graduate
Full Form	Executive Post Graduate Diploma in Management Marketing
Duration	2 years
Examination Type	Semester and Annual
Eligibility Criteria	Graduate with at least 50% marks or equivalent in any recognised Institute
Admission Process	Merit or Entrance
Average Course Fee	INR 5,000 - 10 Lacs
Top Institutes	Indian Institute of Digital Education (IIDE), AIMA, NIIT
Top Colleges	Birla Institute of Management Technology, Universal Business School, etc
Subjects	Content creation, Introduction to digital marketing, Email Marketing, SEO, Web Remarketing.
Top Recruiting Companies	Twitter, Facebook, Amazon, Accenture, Wipro and WebFX, Max Audience and Gozoop
Top Job Position	SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive.

PGDM or Post Graduate Diploma in Digital Marketing is a 1 year postgraduate level course, A Post Graduate Diploma in Digital Marketing is a specialized program that focuses on equipping students with the knowledge and skills required to excel in the field of digital marketing.

The curriculum typically covers a wide range of topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, web analytics, and more. Students learn about the latest trends, tools, and techniques used in digital marketing, and how to effectively apply them to achieve business objectives.

What is PGDM in Digital Marketing?

PGDM in Digital Marketing is a one-year postgraduate programme that offers students with a versatile knowledge of content strategy, search engine marketing, search engine optimisation and email marketing.

It is a requirement that students searching for admission should have Bachelor's Degree in any discipline from a recognised university or college.

A combination of merit and entrance tests is used to select students for this course.

Some institutions, nevertheless, may require an interview before admitting students.

PGDM in digital marketing

A Post Graduate Diploma in Management (PGDM) with specialization in Digital Marketing is a smart choice in the era of digital transformation. A PGDM Digital Marketing typically involves combination of various teaching methods that helps learners to comprehend the nuances of digital marketing strategy and its practical execution in any kind of business.

Here's what you can expect from such a program:

Core Management Subjects: A typical PGDM programme would have some core management subjects on offer like marketing management, organizational behaviour, finance, human resources, information technology, economics, strategic management etc. that would provide the students a broad understanding of various aspects of business.

Specialized Digital Marketing Courses: These courses delve into the specifics of digital marketing, covering topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, web analytics, mobile marketing, and online advertising.

Practical Training and Projects: Many programs offer hands-on training through real-world projects, case studies, and internships. This experiential learning is invaluable for understanding how digital marketing concepts translate into practical applications.

Industry Insights and Guest Lectures: To keep up with the quickly evolving digital landscape, PGDM programs often invite industry experts for guest lectures, workshops, and seminars. This exposure provides candidates with current insights and trends in digital marketing.

Networking Opportunities: PGDM programs in Digital Marketing offer excellent networking opportunities with fellow students, alumni, faculty, and industry professionals. Building a strong network can be instrumental in career progress and opportunities.

Capstone Projects and Internships: Many programs culminate with a capstone project or internship where students can apply their knowledge and skills in a real-world setting. This practical experience is highly valued by employers and can often lead to job offers.

Soft Skills Development: Apart from technical skills, PGDM programs in Digital Marketing often focus on developing soft skills such as communication, teamwork, leadership, and problem-resolving capabilities, which are essential for success in the workplace.

PG Diploma in Digital Marketing fees

The fees for a Post Graduate Diploma in Digital Marketing can vary significantly depending on factors such as the institution, its reputation, geographical location, duration of the program, and the resources it offers.

On average, the tuition fees for a PG Diploma in Digital Marketing range from a few thousand dollars to tens of thousands of dollars. This typically covers the cost of tuition, course materials, access to online resources or software tools, and sometimes, certain extracurricular activities or events.

Additionally, you may need to consider other expenses such as accommodation, transportation, and living costs if you're studying in a different city or country from your current location.

It's vital to research and compare several institutions offering PGDM in Digital Marketing to find one that aligns with your budget and offers the best value in terms of education quality, resources, and career support services. Numerous institutions also offer scholarships, grants, or financial aid options to help candidates manage their expenses.

The average PGDM in Digital Marketing course fees range between INR 50,000 and INR 8 Lakh.

PGDM in digital marketing salary

Several high-salary paid jobs and careers are available in PGDM Digital Marketing. The following are the top salaries for careers in digital marketing:

Job Role	Average annual salary
Content Writer	₹2.5 – 5 Lakhs
Pay Per Click or SEM Analyst	₹2.5 – 6 Lakhs
Content Marketing Specialist	₹2 – 4 Lakhs
Social Media Manager	₹3 – 4 Lakhs
SEO Specialist	₹2 – 4 Lakhs
Digital Marketing Manager	₹4 – 18 Lakhs

Post-graduate Program in Digital Marketing Syllabus

Listed below is the semester-wise syllabus of digital marketing PG courses.

Semester I:

Introduction to Digital Marketing
Search Engine Optimisation
Website Planning & Creation
Search Engine Marketing
Social Media Marketing
Content Strategy
Web Analytics

Semester II:

Digital Media Planning and Buying
Email Marketing
Web Remarketing
E-Commerce Management
Design Essential
Art of Pitching
Adsense, Blogging

PGDM in Digital Marketing – Career Options

From creative to technical, Digital Marketing is one of the most popular specialisations in PGDM. The following are the top career opportunities in Digital Marketing:

Digital Marketing Manager
Social Media Manager
Brand Manager
Online Content Developer
Search Engine Optimisation Specialist
Business Analytics Specialist
Web Designer
Mobile Marketing Specialist
Professional Blogger
Search Expert
Email Marketer

What is the PGDM Digital Marketing Eligibility Criteria?

The PGDM Digital Marketing eligibility criteria is that the candidate should have passed its Bachelor’s Degree with distinction in any discipline from a UGC recognised university or college.
Candidates should have scored 50-60% marks in Bachelor's Degree in the same field.
Applicants 10+2 level marks should be less than 55% marks in aggregate from a recognised school.

Top PGDM in Digital Marketing College

In Mumbai, many colleges offer Post Graduate Diploma in Management (PGDM) programs with specializations in digital marketing. Here are some of the best ones based on status, faculty expertise, industry connections, and placement opportunities:

According to placement and status, MKES is the best PGDM in Digital Marketing College, MKES Institute of Management Studies and Research is recognized for offering various specialization in PGDM programme.

When evaluating MKES Institute of Management Studies and Research or any institution for a PGDM program, consider factors such as accreditation, faculty expertise, industry connections, and curriculum relevance to digital marketing trends, internship opportunities, placement track record, and alumni network.

Fees for PGDM in Digital Marketing at MKES IMSR is 3,95,000 for complete programme.

PGDM Digital Marketing: Top Colleges

Many colleges are offering PGDM in Digital Marketing in India. Some of the top colleges offering this course are listed below –

Name of the College	Average fees (INR)
Birla Institute of Management Technology	3 lakhs
N.L. Dalmia Institute of Management Studies and Research	1.20 lakhs
Universal Business School	80,000
International Management Institute	2.28 lakhs
Aditya Institute of Management Studies and Research	1.90 lakhs

PGDM in digital marketing FAQs

What is PGDM in digital marketing?

The Post Graduate Program in Digitak Marketing for Working Professionals is planned to equip working professionals with the latest management practices and specialized knowledge to attain their career goals.

Is PG in digital marketing worth it?

One can easily comprehend the subtleties of email marketing if they have a master's degree that covers every facet of digital marketing. A postgraduate program in digital marketing covers everything, from creating compelling campaigns to strategically using automation to maximize deliverability and engagement.

What is the highest salary in PGDM?

Pgdm in Digital Marketing Student salary in India ranges between ₹ 1.8 Lakhs to ₹ 8.0 Lakhs with an average yearly salary of ₹ 3.6 Lakhs.